Industry Information

Jajja works within the seach engine marketing. A market which is growing in Europe. Actors on the market consist of the seach engines own offers, sponsored links and SEO companies. Search engines dominate the market.

Search marketing is when an advertiser pays in order to be listed with help from sponsored links, or tries to gain a better rank in search engine indexes.

Internationally, Search marketing has in just a few years become the largest media channel on the Internet. 40% of the US internet media investment today is in search marketing. In England it is 45%.

Swedens search marketing has gone up by 978% since IRM started to measure it in 2003. In the second quarter of 2005, 9% of all internet media investment was placed in search marketing, and is the most growing media channel in Sweden during that period. Since keywords can be measured instead of orders or completed orders, adverisers can give good decision grounds for every ventured penny, says Elisabeth Trotzig, MD, IRM The Institute for Advertising and media statistics.