Keyword advertising improves your visibility
With keyword advertising, you make sure you reach your potential customers at the time when they are actively looking for you. 75 percent of Swedes are looking for information about goods and services online. Today there are more than 45 million searches on Google each day in Sweden.
To succeed with your keyword advertising, you need a well thought out strategy and a tailored plan. Jajja Media Group is one of only four Google Premier Partners in Sweden. It means that we meet Google’s highest standards of competence and customer support, and has a unique knowledge and diverse expertise. We provide a broad digital literacy, and we make sure that your marketing will produce great results.
Good reasons to use keyword advertising
Keyword Advertising aims to improve your company’s visibility on search engines like Google and Bing. Basically, this entails two parts.
- Search engine optimization, or SEO, which involves optimization of your website to land higher in the organic hit lists for searches that are related to the company’s business.
- Sponsored links, such as Google AdWords where you buy an ad next to the organic result list, and you then pay for each click generated to the website.
Keyword advertising is based on a combination of knowledge and technologies designed to drive quality traffic to your website and to convert them into customers. This is an ongoing process because the major search engines are constantly changing the conditions, while new competitors are optimizing their websites and ad campaigns.