What is programmatic advertising?

Programmatic advertising is a powerful tool in marketing because the process that previously gave alot of headaches, now is fully automated.

With dynamic ads and target-driven advertising, which the industry calls programmatic advertising, you get a more advanced method to advertise effectively, profitably and with better targeting.

Dynamic ads in real time without human intervention

With dynamic ads we mean the computerized production of advertisements in real time and without human intervention. For example, when a site owner puts up a new offer on the website, and seconds later other advertising campaigns will appear elsewhere, without the need of any calls to graphics or sellers. Computerized ad production follows the rules and strategies that we humans decide on prematurely, and these rules are designed to cut costs and increase revenue.

Target-driven advertising

In target-based advertising, we focus on the fact that when after visiting a website and looking at a specific product/service category, you will automatically be shown ads from this site and the specific product/service category that you looked at, and this goes for about 80% of all media. The technical name for this target-driven and pursuing advertising is remarketing or retargeting. Target-driven advertising can be targeted to specific audiences based on the audience data.

Although programmatic advertising is mostly automated it still needs human creativity and the instinctive notion of success. Are you interested in knowing more about the programmatic and target-driven advertising for your business? Please contact us to book an initial meeting!

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