Marketing Automation monitors, guides and manages your leads
Marketing automation is the use of different software to streamline the marketing and to facilitate the lead management in a cost effective manner.
You can spark interest and capture the buy signals. With a well thought out conversion strategy you can capture information about your visitors by creating different types of engagement goals. For example, where the visitor can download the white paper, publications, CVs, create a test account or register for a newsletter, or similar.
With Marketing Automation you can capture and nurture your potential customers until they are ready for purchase
The system creates a user profile to monitor and analyze visitor’s electronic footprints and depending on the visitor, points are awarded. Through this scoring system you can keep track of where in the buying process a lead is located and which visitors that are relevant to you.
With automation you let the system do the work for you. For example, you can create an automation so that all prospects that have visited a specific page, created a test account or similar, will receive an email sent from a seller, and other prospects who reach a certain lead score, to be approached by a salesperson.
Are you interested in learning more about marketing automation and how you effectively can use this in your digital marketing? Contact us on +971 56 339 0097 or email firstname.lastname@example.org to set up an initial meeting!